The letter said “We strongly believe that the new slogan "Vietnam-Timeless Charm" and a lotus symbol with five different colors best represent Vietnam's diverse tourism products in an immense space and time; and marks the new growth phase of Vietnam's tourism industry”.

EuroCham's Tourism and Hospitality Committee also expects to explore opportunities to cooperate with the Ministry and Vietnam National Administration of Tourism (VNAT), in order to help to achieve common objectives and thus benefiting all stakeholders in the sector.

The launch of new slogan and logo plays an important role to develop Viet Nam tourism brand aiming to convey the sector's message as well as to bring positive feelings for visitors. The new slogan and logo will contribute to improvement of Vietnam's image, brand and competitiveness to attract more international tourists to Viet Nam.