letter said “We strongly believe that the new slogan "Vietnam-Timeless
Charm" and a lotus symbol with five different colors best represent
Vietnam's diverse tourism products in an immense space and time; and
marks the new growth phase of Vietnam's tourism industry”.
Tourism and Hospitality Committee also expects to explore opportunities
to cooperate with the Ministry and Vietnam National Administration of
Tourism (VNAT), in order to help to achieve common objectives and thus
benefiting all stakeholders in the sector.
The launch of new slogan and logo plays an important role to develop Viet Nam
tourism brand aiming to convey the sector's message as well as to bring
positive feelings for visitors. The new slogan and logo will contribute
to improvement of Vietnam's image, brand and competitiveness to attract more international tourists to Viet Nam.